MIDO MILAN 2013
With its Austrian-made eyewear, Silhouette International has been setting benchmarks for style, comfort and material since 1964. FEEL LITE. SHOW STYLE – Brand promise and slogan of the Silhouettes campaign in 2013 with Grey´s Anatomy star Patrick Dempsey has been new interpreted. Form and function, inner and outer beauty of the fair booth communicate this message. Visitors awaits an atmospheric mix of composure and excitement – airy, light-flooded rooms in white, clear structured and reduced to its essentials.