Brief: We want you to design a new drink for this legendary music festival. You need to think of a big idea. Brand values: INNOVATIVE, MAGICAL, FREE SPIRITED
ALL I NEED IS YOU is an innovative brand and product which aims to help people to get in touch with each other and having fun on events and festivals. The special feature of the bottle is the LED display which lights up as soon as another bottle/person is nearby. With the help of an App the text on the display can be altered and gives people the freedom to write their individual creative messages in order to communicate. It gets even more fun if more people join. People are then able to write not only single words but also create whole sentences or texts.