My master project is the design of a banking App / FinTech (Financial Technology) including its products, features and overall visual identity. The concept is centered around the “customer-centric rather than product-centric” future of banking, forming the brand values personalization, simplicity and mobility. It communicates the personalised products and features, conveying the notion that with U, managing your finances implies bespoke and comprehensible solutions. Virtually everyone needs a bank from a certain stage of life on and modern technology provides the chance to respond to this need. With “U“ I really wanted to give an example of how design can contribute to this discussion by disrupting banks and transforming banking towards a more sustainable and ethical financial industry.